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Hybrid Sales On The Rise

Kevin
Bernard of Toyota of Boone, checks out a Toyota
Prius hybrid.
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By Scott Nicholson
Hybrid vehicles are heating up as the 2006 production
lines begin to show up on local lots though
some models may not make it because they have already
been sold.
Several local dealerships carry the gasoline-electric
hybrids, which have seen surging popularity as gas prices
nationwide hover around $3 per gallon. The vehicles use
electric motors combined with traditional gasoline engines,
storing power in banks of batteries.
Jeff Roberts, new car manager at Boone Honda, said the
dealership is seeing brisk business in the hybrids and
was the first local dealer to feature one of them. Hondas
Insight was first available in 2000, and since then, Roberts
said any engineering bugs have been worked out and the
company has expanded its warranty. The Insight topped
the list of the countrys most fuel-efficient that
was recently released by the U.S. Department of Energy.
The Insight gets 61 miles per gallon in the city and 66
on the highway, making it popular among those seeking
to lower their gasoline bills. It has a base suggested
retail price of a little over $19,000, according to the
company. Roberts said while original purchasers of the
hybrids were mostly concerned with environmental issues,
newer customers are drawn to the car because of the high
gas mileage.
The dealership also carries hybrid versions of the Accord
and Civic. The Accord costs over $31,000 and gets 38 miles
per gallon in the city, while the Civic has a base price
of around $22,500 and gets 48 miles per gallon in the
city. Roberts said the dealership primarily draws customers
from an eight-county area and had sold 12 Accords and
25 Civics this year. However, those who want a new hybrid
had better put their names on the waiting list, because
national demand has suddenly created a shortage.
Roberts said the company is so confident in the engineering
that the hybrids have an eight-year, 80,000-mile warranty,
and the company recently extended its drive train warranty
to five years or 60,000 miles. He said Honda is currently
working on models featuring other alternative fuels, such
as hydrogen and natural gas, but those arent yet
available.
Michael Lyall, general sales manager at Toyota of Boone,
said hybrids are in such demand that people are coming
from all over the South to buy them in small towns. The
dealership recently sold a Toyota Prius to a customer
in Alabama, and Lyall said many dealers were marking up
their prices because of the sudden craving for them.
Adding to the demand is an alternative fuels tax credit
that takes effect next year. Those who have driven six
types of hybrid vehicles will be eligible for a $2,000
tax deduction, and can even get the credit back as far
as 2003 if they send in amended returns. Other vehicles
may be added to the list as more companies roll out their
own versions, like the Ford Escape, which ranked in the
top 10 for fuel efficiency, and Mercury Mariner.
The Prius is rated as number two for fuel efficiency,
getting 60 miles per gallon in city driving and 51 on
the highway. Lyall said the company offers an eight-year,
100,000-mile warranty on the hybrid system. He said the
dealership spent $40,000 for training and equipment in
order to work on the cars and has two certified hybrid
technicians on staff.
Hybrids have the risk of causing dangerous electrical
shock, meaning home mechanics probably shouldnt
try a do-it-yourself repair. Lyall said engine repair
can be dangerous, while Boone Honda worked with local
fire fighters on how to handle the cars in the event of
a crash rescue.
More hybrids are rolling off the assembly lines, and Lyall
said They are staying sold before they ever get
here. At one time, the waiting list was a year long
for the Prius, and now its three months. He anticipates
more orders to come in when people learn about the tax
break, and predicts demand will surge and create a shortage
and longer waiting lists.
The dealership does have some Highlanders in stock, the
companys hybrid sport utility vehicle. It gets 27
miles per gallon on the highway and 31 in the city, but
its $37,000 price tag limits the number of buyers, even
with the tax credit. The company is working on a Camry
hybrid for future release, which will be produced in the
United States and featured a restyled body. It will have
a larger engine and lower gas mileage than the Prius.
Hybrids utilize several advanced technologies to boost
their efficiency, such as regenerative braking, it which
the electric motor applies resistance to the drive train
and slows the wheels. The electric motor also provides
a boost when accelerating or driving uphill, and sometimes
the electric motor takes over at low speeds when gasoline
combustion engines are least efficient, which is why some
hybrids get better gas mileage in the city than on the
highway. Most hybrids also automatically shut off their
engines when stopped, and restart when the accelerator
is pressed, saving gas used during idling.
Even with the expansion of hybrids, car manufacturers
are sticking with their old standbys. Volkswagen has four
of the slots on the top-10 list of most efficient vehicles,
all with diesel engines. The Toyota Corolla was the only
gas-powered vehicle in the top 10, getting 32 miles per
gallon in the city and 41 on the highway. Honda Odyssey
was the most efficient minivan, with the Ford Ranger and
Mazda B2300 tied for best efficiency among pick-ups.
The Dodge Ram 1500 was at the bottom of the list, getting
nine miles per gallon in city driving. Sport-utility vehicles
have experienced big drops in sales as gas prices rose
in the wake of Hurricane Katrina. The nations best-selling
SUV, the Ford Explorer, dropped 58 percent in September.
Chevy Tahoe sales dropped 56 percent and Chevy Trailblazer
sales dropped 24 percent nationwide last month.
Overall vehicle sales at GM dropped 24 percent and Fords
sales dropped 19 percent, though some executives said
employee pricing specials over the summer
had depleted inventories, suggesting more people had already
bought cars if they had so planned.
The U.S. Department of Energy offers fuel economy tips
and gas-mileage comparisons at www.fueleconomy.gov.
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