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December 25, 2008 EDITION
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Matthews Biz Story


Anyone looking for an upscale restaurant to visit on New Year's Eve doesn't have to ponder a drive to Boone
or Winston-Salem. Matthew's 102 North, located on Jefferson Avenue in West Jefferson, will be preparing a five-course meal for the occasion.

For $45 a person, patrons can receive an appetizer, soup, salad, entree and a dessert. The restaurant will feature two seatings - at 7 and 9 p.m. - so that customers can either eat an early or late meal before seeing in the New Year.

For Matthew Alouisa, who has owned the restaurant since February, the dinner goes along with his goal of bringing fine dining to West Jefferson. Alouisa also brings years of eclectic restaurant experience to the restaurant, as he worked in restaurants in New York City and Melbourne, Fla., before he purchased the Blue Ridge Bakery Cafe in Glendale Springs.

Alouisa ran the Blue Ridge Bakery Cafe from 2003 until 2006, when he retired. But the call of the restaurant business was too much for him, partially due to his admiration for Michael's in West Jefferson.

"I used to come here for dinner on Saturday nights and I really liked the place," he said. "When I sold my place in Glendale Springs, I said probably for the 100th time 'never again, never again,' but after a year of being retired I said 'I'm going to go to Michael's and buy the place,' and that's what I did."

Matthew's 102 North officially opened on Feb. 29, 2008. Alouisa made very few changes to the restaurant originally, even keeping executive chef Shane Graybeal to run the kitchen.

Graybeal said that, at first, the changes were all technical.

"We had a total kitchen overhaul, fixed a lot of broken equipment," said Graybeal, who has worked at Michael's/ Matthew's for three and a half year. The dining room didn't see many changes, however, since " there wasn't too much to be done so far as the dining room and the view."

They later began to play with the menu, incorporating local produce purchased at the farmer's market into the dishes whenever possible. The menu is updated four times a year so that the food reflects both the season of year and the crops that are currently being harvested. The fall menu, for example, features

in-season crops like beets, butternut squash and apples.

"Things are a lot fresher with a lot of exciting flavor combinations," Graybeal said of the current menu. He noted that he has "total creative control of the menus," so he can set his own standards for quality.

Alouisa has also added a touch of the local artistic scene to the eatery by displaying the work of local artists on the walls. Works from Joanie Bell, R.T. Morgan and Rainey Rogers are currently on display (and for sale), but Alouisa said that he would like to display the work of other local artists as well.

He noted that he hopes it all adds up an intimate, cozy restaurant.

"I just want it to be the ultimate dining experience," he said.

Graybeal added that although the restaurant has been trying to reach out to the community, he's not sure everyone knows about Matthew's 102 North.

"We try to reach out to the locals, using local ingredients to give back to the community," he said. "There's a lot of people that live here that haven't been out here yet, so I'd like to invite everyone."

Matthew's 102 North is open for lunch from 11 a.m. to 2:30 p.m. from Monday through Saturday, and on Sunday for brunch. They are open for dinner from 5 to 9 p.m. on weekdays and from 5 to 10 p.m. on weekends. There is live entertainment on Friday nights provided by Lady Victoria of Lady Victoria's Academy of Vocal Training.

To find out more about the restaurant, visit them at 102 North Jefferson Avenue or call (336) 846-4102.




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