Winston-Salem company purchases Norman Cheek dealership
Norman Cheek’s Toyota of Boone has been acquired by the Modern
Automotive Network. The dealership has been renamed Modern Toyota
of Boone, now the group’s second franchise.
From left, Brad, Fred, Omnia, Rob, West and Lewis Fowler
have added Toyota of Boone to the Modern Automotive family.
Brothers Fred and Rob operate the Modern Automotive Network,
while Fred’s sons, Brad, Omnia and West, will operate
the Boone Toyota dealership. Photo submitted
Modern acquired its first Toyota dealership in Winston-Salem in
1990, with the purchase of Bill Jackson Toyota, renamed Modern
Toyota. Modern Toyota relocated to a new facility in 1998 and
has quadrupled business in both Sales and Service since that time.
Modern Toyota has also received the prestigious Toyota President’s
Award for customer satisfaction for eight years.
Modern’s decision to add another Toyota dealership was made
based on the success of the existing Modern Toyota location, as
well as Toyota’s national track record.
According to Rob Fowler, president of Modern Automotive, “Boone
is a thriving area and Toyota is a great franchise. We believe
this is the perfect opportunity for Modern to expand its operations,
and for the people of the Boone area to benefit from the advantages
the Modern organization brings.”
West Fowler, general manager of Modern Toyota of Boone, said,
“I went to school at ASU, and I am happy to be back in Boone.
Norman Cheek has paved the way by building a great reputation
for the Toyota dealership here.”
Modern Toyota of Boone will stock approximately 200 new and pre-owned
vehicles, and the service facility has 11 service bays. The dealership
will employ approximately 30 staff members consisting of new and
pre-owned sales, service, parts, administrative and reconditioning.
Modern Automotive is a family-owned business founded in 1933.
Current owners Fred and Rob Fowler have been joined by their sons,
representing the fourth generation of the Fowler family in the
business.
Modern Automotive sells more than 10,000 vehicles per year and
has approximately 500 employees. With the addition of the Boone
location, Modern Automotive will consist of nine dealerships,
including Modern Chevrolet, Modern Nissan, Modern Toyota and Modern
Infiniti in Winston-Salem, Modern Infiniti in Greensboro, Modern
Nissan of Concord, Modern Nissan of Lake Norman, and Modern Hyundai
of Concord.
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