By Joel Frady
In late 2008, West Jefferson-based ERA Mountain Select Properties
of Ashe was preparing to close their
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doors after operating for two years. But Irene Sobol, a real
estate agent with the company, knew that the company had a group
she wanted to keep together.
"We had an excellent group," said Sobol. "We
feel like we're family, and when we made the change we all wanted
to stick together."
Walt Peterson, owner of Mountain Select Properties, said that
the business closed because of the lack of sales in the latter
part of 2008.
"The sales weren't there, the market wasn't there and the
income wasn't there," he said. But like Sobol, he knew
that there was something special about the group of agents he
had assembled.
"Most of the team had worked with me when I was co-owner
of Regency Properties," said Petersen. "When I opened
Mountain Select Properties, everybody came with me. We added
a couple of new agents over the course of the two years that
agency was open, but what I had hoped for was an opportunity
to keep all of the same agents."
With that in mind, Sobol decided to start a new agency: High
Country Realty of North Carolina. Located at 920 South Jefferson
Avenue beside Makoto's, the business opened their doors on April
1.
"it was exactly what I had hoped for," said Petersen.
He added that "we absolutely, 100 percent support each
other. We would do anything for each other . . . I have never
had an organization or a group of people working with me who
were as committed to each other."
Sobol said she thought it was the perfect time to open a real
estate business and, when talking with fiancé James Mislang,
the two decided to open High Country Realty.
"Right now is the best time to be buying because the interest
rates are at there lowest," said Sobol, "and that's
what kept us really going.
"I feel that this market's going to turn around,"
she said. "I think it has hit bottom as much as it can
and there's nowhere to go but back up again."
Whatever the market does, Sobol said that the firm's goal is
simple: to keep clients happy so they keep coming back. She
noted that communication and dedication are, in her opinion,
the two key elements.
"We can provide them with dedication and follow-up communication,"
she said. "I hear too many times, 'I called but no one
got back to me.'
I think the biggest reason for a lot
of folks not working with an agent or sticking with an agent
is because of the lack of communication."
She noted that they treat all listings the same, no matter how
big or small.
"I don't care if the transaction is a small, $6,000 piece
of property or an $800,000 home," she said. "Our whole
thing is you work just as hard for the $6,000 buyer as you do
for the $800,000 buyer, and you have to have that same attitude
and give it your best shot."
Sobol noted that all of the agents have the same phone numbers
that they did with Mountain Select Properties, but John Edmonds
is the new broker-in-charge.
Sobol said that the group hopes to continue "with sales
and getting listings" so that "each and every one
of us can have a successful, ongoing business."
To find out more about High Country Realty of North Carolina,
call (336) 846-6875 or click to www.highcountryrealtync.com.
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